One interesting side effect of loaners that was quickly discovered was it led to sales. Someone brings his or her car in for service or a recall, and a savvy dealer will give him or her a loaner similar to his or her own car, so the customer can experience the new technology, interior refinements, and increased fuel economy. Some dealers even leave sales numbers in the service customer’s car, which is easy to do since they have your trade-in in the shop.
Today, many automakers pay a flat fee to the dealerships to place vehicles in loaner status. On top of that, they reimburse the dealerships with a daily fee for every day a customer is in a loaner. Some dealers apply the factory reimbursement and the factory-to-dealer incentive to the car itself to lower their cost and make the loaner cars easier to sell.
As of late, something new I have seen is automakers not only paying the dealers to have loan cars but when they go to sell them, these cars then also qualify for the factory rebates
and 0% financing the new cars get. Up until recent times, loaner cars were titled, registered, and thus considered new. Today, most dealers consider their loaner cars to be demos.
So can you save money buying a loaner car?
Usually, the answer is yes, a lot of money. For instance, I have a large Chevy dealer in my network offering 30% off MSRP on several models of loaner cars, and they cannot come close to that on a brand new car. This particular dealership is running a loaner fleet of 300 vehicles most of the time, and that includes some of their most popular models like Silverado, Tahoe, Camaro, Suburban, and Malibu, in addition to some of their smaller cars.
When you are shopping online or in the newspaper, you’ll notice many of the best deals out there say “demo” next to the price. Odds are good this is a loaner vehicle, which is fine, but that is why the price looks so attractive.
Is there any downside to buying one of these cars?
Not really, but consider the mileage, as they can vary greatly. Most loan cars programs require the dealer to leave the vehicle in loaner service for a minimum of 90 days. In that time, some will have 1000 miles on them, others could have 6000 miles. If you have choices, go with the lowest mileage vehicle that fits your needs.
You’ll want to look a loaner car over carefully, in good light. You are looking for door dings, windshield chips, interior damage, and uneven tire wear. Be sure to ask, too, how the factory warranty is affected since it has mileage and warranty time expired. Car companies do it differently, so make sure you understand how it works.
These days, you can often save thousands on a loaner car versus getting a brand new car just like it. Just be careful.