Kia Launches New Website, Updated Mobile Design To Improve Experience
Car Pro | August 14, 2019
If you’re looking for a Kia vehicle, Kia wants to make it easier on you to find exactly what you’re looking for on its newly relaunched website.The brand rolled out the site as well as an updated mobile site on Monday, August 12th.
Kia says its goal is to provide the best online experience and that its revamped site provides easier navigation and add new search options. Along with looking at model categories such as sedan or crossover, consumers can also search by specific features on their wish list, like leather seat trims or all-wheel drive.
The site took 18-months to redesign and Kia says the changes are based on talking with customers and looking at the sites entire functionality, design and usability.
"In this ever-changing digital world, we wanted to ensure that Kia and Kia.com were ahead of the curve by providing customers with solutions based on their individual needs and ones that instantly and intuitively support their shopping decisions," said Michael Cole, chief operating officer and EVP, Kia Motors America. "We also wanted to give consumers insight into our 'Give It Everything' brand history and connect with them on a personal level through pages that detail the people behind the brand."
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