Kia Rebrands: Drops “Motors” From Official Name


Kia Lineup
Credit: Kia.

We’re getting off to a year of rebranding among several automakers. GM recently revealed its new modernized logo to signal its growing commitment to electric vehicles. Now Kia is making some brand moves of its own that also signal a shift towards electrification and a broader vision of mobility.

To get its message across, first and foremost, Kia is dropping “Motors” from its official corporate name. The change is part of its new brand strategy that shifts from one of traditional manufacturing to one of sustainable mobility and signals Kia’s plan to expand into new and emerging business areas by creating innovative mobility products and services to improve customers' daily lives. It’s also launching a new 'Movement that inspires' brand slogan that reflects a new purpose of inspiring consumers through products and services, and their experiences with the brand.

Ho Sung Song, President and CEO of Kia Corporation, comments: "At Kia, we believe that transportation, mobility, and movement represent a human right. Our vision is to create sustainable mobility solutions for consumers, communities, and societies globally. Today we start putting this vision into action with the launch of our new brand purpose and strategy for the future."

Kia’s future plans evolve a shifting focus towards electrification with a target of global annual sales of 500,000 by 2026. Kia will reveal the first of its next-generation electric vehicles in the first quarter of this year. The crossover-inspired design will be the first global model to bear Kia’s new logo and the brand expects to launch seven new dedicated battery-electric vehicles by 2027.

Related Articles
AAA
AAA & GasBuddy: Gas Prices Will Soon Pass 2020 Highs
AAA reports that the national gas price average as of 2/25/21 is $2.678 a gallon. In Texas that price is slightly lower at $2.396, up from a week ago. In California, the price is higher than the nat... More ›
Texans:
Texans: After The Snow, Fear The Pothole
If you are in Texas, you got snow last week and likely a lot of it. From the southern tip of the state, to the Panhandle, the entire state was blanketed. We ran this article about a month ago, but af... More ›
The
The Future? Leasing Company To Accept Cryptocurrency
Is digital currency the future car buying and leasing? New York City Brooklyn-based eAutoLease thinks so, and is ready to give it a try. The company says it will soon accept cryptocurrency as payment... More ›
It’s
It’s The Last Weekend Of February - HUGE Sales Going On In Texas
I talked about this on the air last weekend: Texas dealers need to sell a lot of cars, trucks, and SUVs by Monday.

February is a hard month for car dealers anyway, the month is short and often... More ›
There haven't been any comments left on this blog yet. Be the first to add one!.