Kia Wins Award For Best Certified Program

2021 Kia Sorento EX Hybrid

We are big fans of Certified Pre-Owned vehicle programs when buying used. Car Pro Show host Jerry Reynolds recommends them all the time. Kia is now being recognized for its CPO program -- winning best in all three “Popular” categories in the annual IntelliChoice Certified Pre-Owned awards. In the first sweep since 2011, Kia received top honors in Best Certified Pre-Owned (CPO) Program, Best Used Cost of Ownership and Best CPO Warranty Program.

“While Kia is emerging as one of the world’s best automakers with models such as the Stinger sedan, Niro EV and Telluride SUV, it is also proving itself to be one of the best Certified Pre-Owned brands,” says Michael Cole, president, Kia Motors America. “We’re thrilled to be recognized by an organization like IntelliChoice, with its reputation for thorough research and industry knowledge.”

  • Kia won in the Best Certified Pre-Owned Program, Popular category, which represents non-luxury vehicles with an overall median MSRP of under $42,000. IntelliChoice, a MotorTrend Group subsidiary, looks at nine aspects of manufacturers' certified pre-owned vehicle programs including: extended manufacturer warranties; title verification; certification inspection process; roadside assistance; special financing; return and exchange policies; dealer compliance; market penetration and used vehicle cost of ownership. This is Kia’s fourth win in this category, having won previously in 2016, 2017, and 2018.

  • Kia is also number one in the Best Used Cost of Ownership, Popular category, awarded on strong used car brand value and CPO sales market penetration. IntelliChoice identified the Soul and Forte sedan as standouts in this category.

  • Kia also took the top spot in the Best Certified Pre-Owned Car Warranties, Popular category, based on Kia’s 10 year/100,000 mile powertrain warranty, plus 1 year/12,000 miles of comprehensive platinum coverage for CPO vehicles.

“Used Kia vehicles have seen a marked improvement in their used ownership cost values this year over the numbers calculated in last year’s analysis,” says Debbie Eldridge, IntelliChoice database analyst. “They rank in the top three for improvement in four of the seven ownership cost areas: financing, insurance, maintenance and in depreciation — where they score number one in improvement. These excellent ownership cost results along with a steady offering of special financing rates made the difference for Kia this year.”

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