Farewell Ford Taurus. It’s been a long successful run for America’s one-time best-selling sedan, but you know what they say, it had to end sometime. And for the Taurus it was March 1, 2019. That’s when Ford officially stopped producing the Taurus sedan at Chicago Assembly Plant, marking the end of U.S. production of the historic nameplate.
To say the Taurus was successful is an understatement. More than 8 million Taurus vehicles were built over 34 years of near continuous production.
“Taurus broke new ground at its start and we’re thankful for its role in our portfolio,” said Mark LaNeve, Ford vice president, U.S. marketing, sales and service. “Those same kinds of innovations will continue for today’s customers with Ford Explorer and the rest of our lineup.”
The Taurus was first introduced at the 1985 Los Angeles Auto Show and Ford heralded it as the latest in Ford engineering and design. It was designed to be sleeker looking than the boxy sedans of the time. Back then it offered 140-horsepower via a 3.0-liter V6 engine with multi-port fuel injection.
Taurus continued to evolve with the addition of the SHO model in 1989, which came equipped with some more ponies -- namely a V8 with 220-horsepower.
By 1992, Taurus had become America’s best-selling car.
Taurus went on to become a staple in American stock car racing when it entered NASCAR in 1998. The Taurus NASCAR was the vehicle of choice for numerous race teams and it delivered many championships for them and for Ford Motor Company.
The nameplate briefly ended in 2006 before it was revived as an all-new car in 2008.
Although Taurus production is ending in Chicago, Ford is investing $1 billion into its Chicago Assembly Plant and Chicago Stamping Plant to build the all-new 2020 Ford Explorer and Ford Police Interceptor Utility, along with the all-new Lincoln Aviator. The plant will add 500 jobs in the process.
Ford is saying goodbye the Taurus at a time when it has big plans to redesign 75 percent of its U.S. lineup, including the Escape, Explorer, and F-150, by the end of 2020. Ford is also bringing back another storied nameplate, the all-new Ranger, which is already in dealerships. The all-new Bronco is coming soon as is a a yet-to-be-named rugged off-road small utility, and a Mustang-inspired fully-electric performance utility.
I don't like endings! Although only 10 when it was introduced I was a huge Lindsay Wagner fan and that started my love for Ford--I guess the commercials worked!! As a sedan guy I don't like the direction Ford is going but the market rules I guess...
March 9, 2019 @ 12:23pm
Well, the current "geniuses" at Ford continue to make short-sighted decisions their latest collective hallmark. The same is true with parts of GM. Not sure WHAT is happening with those dolts at FCA, other than Ram which seems to be doing very well. I could go on, but... why bother. I know you understand my point. Thanks, Jerry.
March 10, 2019 @ 4:38pm
David, I agree that a lot of decisions by Ford and GM right now are very short-sighted. Killing cars is going to prove to be a bug mistake and pouring billions of dollars into autonomous and electric cars is an even bigger mistake. I hope they can survive it once they figure it out. I'm actually OK with what FCA is doing, they are putting their resources into Jeep and Ram, and it's paying off.