April is Distracted Driving Awareness Month, a time designed to highlight the dangers of engaging in dangerous driving behavior like using a cell phone or texting behind the wheel. Lexus is observing the month by releasing a video that specifically draws attention specifically to texting.
The new video called “Driving Disrupted” is designed to dispel the misconception that it only takes a second or two to send or receive a text. The automaker says the average length of time it actually takes to send or receive a text message when you’re behind the wheel is 4.6 seconds, according to the National Highway Traffic Safety Administration (NHTSA). Lexus says at 55 mph, taking your eyes off the road for 4.6 seconds is like driving the length of an entire football field with your eyes closed.
To illustrate that point, Lexus did an demonstration of sorts to show some drivers just what could happen if you can’t see the road for that long. It took an NX and modified it with technology that turns the windshield and windows from transparent to opaque. Then it asked participants to get behind the wheel of the one-of-a-kind “NX 4.6” on a closed course for an anything but “routine” test drive.
The video captures the chaos that ensues when the driver suddenly can’t see when the windshield and windows go opaque.
If you have a young driver in your house OR if you occasionally text and drive, take a couple of minutes and watch!
Watch this incredibly impactful video here:
"Lexus wants to bring awareness to safety behind the wheel by changing perceptions about texting and driving," said Vinay Shahani, vice president of Lexus marketing. "Even the most advanced safety systems on the road today can't replace the undivided attention of the driver.
According to NHTSA figures, distracted driving claimed 3,142 lives in 2019, up 10% from 2018. For more about Distracted Driving Awareness Month head to The National Safety Council’s website.