Park Place Dealerships Announce New Subscription Service
Amy Plemons | February 22, 2018
Longtime Car Pro partner Park Place Dealerships, one of the largest luxury automobile groups in the country, is launching a new subscription service beginning May 1st called Park Place Select. Consumers can pay a monthly fee to drive and swap out a variety of vehicles.
Park Place is the first dealership group in Texas to offer a subscription service.
“Park Place Select will transform the way drivers engage in the luxury automotive category,” said Ken Schnitzer, chairman and CEO of Park Place Dealerships. “Subscription services have been emerging for entertainment, retail, and other industries and now is the perfect time for Park Place to introduce a subscription-based luxury automotive service.”
Subscription Service Tiers
There are three different tier and budget levels: Prime, Plus, and Premium. Subscribers can trade out vehicles in their categories as often as they would like.
Offers: unlimited flips, insurance, maintenance, cleaning and personal concierge
Category vehicles: Maserati Ghibli and Levante, Mercedes-Benz 43 AMG models, Porsche Boxster and Cayenne, and Land Rover Range Rover Sport and Velar.
“An automotive subscription gives the consumer the flexibility to meet the changing needs of their life’s activities without owning multiple vehicles,” continued Schnitzer. “With more than 30 years in the luxury automotive business, Park Place is uniquely positioned to offer a subscription service with the best client experience and an amazing lineup of vehicles in the fourth-largest market in the country.”
The monthly subscription fee also covers insurance, maintenance, cleaning of the vehicle, and a personal concierge to oversee all of the details.
Park Place Select App
Customers can schedule their vehicles using a Park Place app for direct communication with a concierge. The concierge will take care of vehicle pickups and deliveries. Vehicles will be delivered with preset radio stations, car temperatures, and any other special requests based on the client’s profile.