Porsche Expands Subscription Service In California
Jerry Reynolds | September 2, 2020
Porsche Panamera through Avondale Select car subscription service in DFW.
Iíve talked on the Car Pro radio show about being part of a subscription service in DFW through a local dealership group. The service is called Avondale Select and so far Iíve flipped from a Mercedes S450 ragtop, to a Maserati Levante, and currently in a Porsche Panamera. I am truly enjoying the program. Now our friends in Los Angeles can look forward to a Porsche program in your area.
Porsche is expanding its Multi-Vehicle subscription and shorter-term Rental service to LA, following a successful launch in other San Diego, Atlanta and Phoenix. Itís the largest city yet to host the program. Los Angeles drivers can also take part in Porscheís newest offering, a monthly single-vehicle subscription service. It offers members access to a single Porsche model for one or three months, for an all-inclusive fee, starting September 25.
Porsche is also changing the name of its subscription offerings to Porsche Drive, from Porsche Passport.
Porsche is expanding the program because it says itís helping the automaker reach new audiences. In all existing markets, 80 percent of participants have been new to Porsche, many are younger than the average age for current Porsche buyers or lessees, and more than a third enroll for at least four months. Porsche says adding a single-vehicle option reflects a preference among some members to stay in one model instead of switching vehicles.
So, starting September 25, Angelinos will be able to choose from a variety of current Porsche model variants, including the new Cayenne Coupe, for shorter-term vehicle access than a traditional lease or purchase. To sign up just download the Porsche Drive app available on Apple and Android devices to apply for membership.
"If California were a country, it would be our fifth-largest market in the world. After bringing Porsche Drive to San Diego last summer, Los Angeles was an obvious choice to allow customers to experience a variety of Porsche sports cars and SUVs at the touch of an app. Now, in addition to our Porsche Experience Center Los Angeles track, LA residents or those visiting LA have another way to enjoy a Porsche," said Klaus Zellmer, President and CEO of PCNA.
All Drive programs include deep cleaning of cars between users and social distancing at delivery and pick-up, as well as other measures to protect the safety of customers and staff.
Here is a breakdown of the subscription offerings:
Porsche Drive Ė Single-Vehicle Subscription grants members access to a single Porsche model for one or three months, with concierge delivery and pick-up within the delivery area. When signing up for the program, members can choose from a variety of current model variants for their monthly subscription. After the initial subscription period, members can extend their membership in the existing model or choose a new vehicle. With the exception of fuel, all operating costs including vehicle maintenance and insurance are a part of the flat monthly fee (+ taxes and fees) that varies depending on model variant. Models and pricing are available here.
Porsche Drive Ė Multi-Vehicle Subscription is a monthly program that offers members unlimited vehicle swaps at the touch of an app. Cars are delivered and picked up by a concierge anywhere a customer chooses within the delivery area. With the exception of fuel, all operating costs including vehicle maintenance and insurance are a part of the flat monthly fee Ė $2,100 (+ taxes and fees) for the "Launch" membership that includes a variety of current model variants and $3,100(+ taxes and fees) for the "Accelerate" level that adds higher-performing variants of other models to the menu, including the iconic 911.
Porsche Drive Ė Rental offers shorter commitments than a month, such as weekend getaways, date nights, or vacations. It is also app-based, with daily and weekly usage options. Customers retrieve vehicles from the participating dealership, and upon the completion of the rental, a concierge will pick up the vehicle within the delivery area or the vehicle can be returned to the participating dealership. Prices for Porsche Drive range from $245 (+ taxes and fees) for one day in a Macan to $2,415 (+ taxes and fees) for weekly usage of a 911.
Porsche first launched its Multi-Vehicle Subscription program in Atlanta back in 2017, then expanded it to Las Vegas, Phoenix, and San Diego in 2019.
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