We had a caller on the CarProUSA Show
last week asking me about the Nissan Titan XD, which has a Cummins diesel. I explained that I never actually understood this truck. It is a three-quarter ton diesel, but only has 310-horses and 10,600 pounds of towing capacity.
In my 2016 review, which is linked below, I theorized that Nissan made the Titan just heavy enough to not have to disclose EPA fuel economy ratings, which are not required on trucks larger than half-tons.
Then word came earlier this week from the website The Drive
that Nissan is axing the Titan XD at the end of this year.
According to The Drive
report, a Nissan spokesperson said: “This will help better position in the long term as we prepare for the launch of the new, dramatically refreshed 2020 Titan and the Titan XD Gas later this year.” This is an indication that Nissan has no plans to stay in the three-quarter ton diesel market.
Sales of the Titan have been pretty dismal. In the latest monthly sales figures for all the automakers, which was June, Titan sold just 2,265 trucks. This compares with over 70,000 F-Series trucks. For June, Ram sold 68,000 and the Silverado came in with 42,000. In fact, Titan was dead last in sales, in spite of a 5-year/100,000 mile bumper-to-bumper warranty.
Nissan tried its best to find a midway spot between half-ton and three-quarter ton trucks, but clearly, America said: “no thank you.”