See The Big Game Car Ads & Ratings

Bill Murray
"Groundhog Day" commercial for 2020 Jeep Gladiator features Bill Murray from original 1993 film. Credit: Jeep.
Car brands are no doubt still analyzing how their TV spots did during Sunday’s Big Game. They included Porsche’s first ad in 23 years, this one to promote the Taycan. Hyundai, Genesis and Kia all had a presence as did GMC with its new EV Hummer. Eight automakers advertised during the game in all.

It seems their efforts worked in terms of peaking consumer interest. says it saw an influx of car shoppers to as online traffic spiked following the commercials. Its results indicate an average 1646% lift to pages of the specific car makes and models, as well as an average 554% lift in automakers' pages on the digital marketplace. Audi, GMC, Hyundai, Kia, Toyota and Porsche all aired spots during the football championship game.

Advertisers invest millions of dollars in the Big Game every year, and says the increased traffic to its site showcases the power of their investment.

"The Big Game produces big responses on," said Brooke Skinner Ricketts, chief experience officer for "Watching the game isn't a static experience as millions of viewers now use multiple screens to experience the spectacle, which makes it possible for them to react to a marketing message immediately. Shoppers flock to after automaker commercials to explore vehicles, read reviews and find a local dealer in their area. We're a trusted source of information in the car-shopping experience."

Car Model Page Traffic analyzed site traffic to advertised car model pages during a 16-minute window for each televised ad — eight minutes before each spot aired and again eight minutes after. Genesis had an astonishing 5530% increase to its pages. Additionally, each of the other brands' pages increased, as well:

  • Porsche – 1072%
  • Hyundai – 961%
  • Audi – 639%
  • Kia – 553%
  • Jeep – 336%
  • Toyota – 238%

GMC teased the much-anticipated new Hummer EV, which is not yet available for purchase, but the company's Big Game commercial did generate interest in previously released Hummer models. saw a lift of 479% to used Hummer pages, and a 26% lift to new GMC pages on, in the 8 minutes after the Hummer EV commercial aired.

If you missed any of the commercials, here they are:






Jeep Groundhog Day Extended Version:




Related Articles
Market Update: Coronavirus and Cars
We’re heading into the final months of 2020 and to say it’s been an unexpected year is an understatement. The pandemic that began in the spring is still underway and will continue for the foreseeable ... More ›
It’s The End Of The Month AND The 3rd Quarter
The way the calendar falls this year, September ends on Wednesday, September 30, which makes this the last weekend of the month and the last weekend of the quarter. Both occasions make it a buyer’s m... More ›
Thinking Of Ordering A New Ford Bronco? We Have Answers
Ordering a brand new vehicle can be a daunting task without actually looking at a vehicle. Our longtime Houston go-to Ford guy Jorge Lopez will share with you the 5 packages you can add to your 2021 ... More ›
Ford & State Farm Team Up For Usage-Based Car Insurance
Usage-based car insurance based on info from connected vehicles appears to be becoming a thing. Earlier this year, Toyota and Nationwide teamed up for TIMS BrightDrive, a way for drivers to obtain usa... More ›
There haven't been any comments left on this blog yet. Be the first to add one!.