Subaru Breaks Guinness World Record

Subaru parking lot
Credit: Subaru
Subaru of America holds a new GUINNESS WORLD RECORDS title for largest parade of Subaru cars. The big moment happened earlier this month at Subiefest in California. Owners lined up in a parade of 1,751 Subaru vehicles. The record for largest parade of Subaru was previously broken in 2015 with a total of 549 vehicles.

This year’s parade spanning two miles was organized by the 2020 Subaru Tecnica International Subiefest and took place at the OC Fair & Expo Center in Costa Mesa, CA on Sunday, October 4. Subiefest is one of the largest annual gatherings of Subaru enthusiasts in the U.S.

This year, STI Subiefest offered an alternative to its traditional festival by organizing a parade that ensured attendees’ safety during the pandemic.
In lieu of ticket sales this year, Subaru of America asked for a donation to Feeding America from each registration who participated in the record-attempt.

Subaru parade of cars
Subaru Breaks Guinness World Records Title for the Largest Parade of Subaru Cars. Crest: Subaru.

Those donations will help provide 241,800 meals. The automaker will match the donations, bringing the total number of meals to 500,000. Feeding America will deliver the meals to two local food banks – Los Angeles Regional Food Bank and Second Harvest Orange County.

“In these trying times we all search for stability in our daily lives,” said Alan Bethke, Senior Vice President of Marketing at Subaru of America. “We hope that through this donation to Feeding America, we can provide the comfort and stability of a meal for people who struggle with hunger in America. We must all stay safe but remember to help others where we can.”

The automaker’s donation follows its significant partnership with Feeding America to help provide 50 million meals to people most impacted by COVID-19.
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