Subaru Share the Love® Event Takes on 2020 for its Thirteenth Consecutive Year; Automaker Announces Return of Longtime National Charity Partners, Including the ASPCA®, Make-A-Wish®, Meals on Wheels America and National Park Foundation. Photo Credit: Subaru.
We’re nearing the holiday season and with it- the return of Subaru’s annual Share the Love event. 2020 marks its 13th year and the fifth consecutive year there will be no cap placed on the total donation from Subaru of America, Inc. to its Share the Love Event charitable partners.
Share the Love Event
During the event, Subaru will donate $250 for every new Subaru purchased or leased to the customer’s choice of four of Subaru’s national partner charities. By the end of the event’s thirteenth year, Subaru and its participating retailers hope to exceed a grand total of $200 million donated to help those in need. Subaru Share the Love runs from November 19, 2020, through January 4, 2021, and involves 632 participating Subaru retailers nationwide.
“Each year, we look forward to the Subaru Share the Love Event as a special time where our retailers, customers, national and local charity partners come together to make an impact on our communities,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. “We are honored to be more than a car company for all those who interact with Subaru by supporting the causes that are closest to their hearts. While this year has challenged us all, we look forward to being a force for good through the 2020 Subaru Share the Love Event.”
The customer may choose to direct their donation to four national partner charities: The American Society for the Prevention of Cruelty to Animals (ASPCA), Make-A-Wish, Meals on Wheels America and National Park Foundation. Subaru retailers also will have the opportunity to add a local hometown charity(ies) for their customers to select.
In addition to the four national charity partners, Subaru retailers across the country have selected over 790 local charitable organizations to support during this year's Subaru Share the Love Event.
For a second year, participating Subaru retailers will also donate $5 to their hometown charity(ies) for every routine Subaru vehicle service visit during the Subaru Share the Love Event, November 19, 2020 through January 4, 2021.
Since its 2008 launch, Subaru has donated more than $176 million to a host of national and hometown charities.