Subaru says itís donated $24 million to national and local charities as part of its annual Share the Love campaign held over last holiday season.
The annual Share the Love campaign takes place from mid-November to the end of the calendar year. During the event, Subaru donates $250 to the purchaser's choice of charities for every new Subaru vehicle sold or leased at 631 participating Subaru retailers nationwide.
For the third year in a row, Subaru did not place a cap on total contributions to its Share the Love Event national charity partners; the American Society for the Prevention of Cruelty to Animals (ASPCA), Make-A-Wish, Meals on Wheels America and the National Park Foundation.
In addition, Subaru retailers selected either one or two hometown charities from their local community to support, adding more than 682 local causes to the 2018 Subaru Share the Love Event. Select retailers participated in an additional hometown charity donation by offering their own 'per vehicle sold' contribution, which generated more than $3.5 million nationwide. When paired with the nearly $24 million contribution from Subaru of America, donations climbed to $27.5 million in 2018. As a result of Subaru customers' selection, national charity partners received $10.1 million, while hometown charities received $17.4 million.
"For the eleventh year in a row, Subaru has continued its commitment to supporting the causes our customers care so deeply about through the Subaru Share the Love Event," said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. "Each charity involved positively impacts our communities nationwide, making us incredibly proud to have donated nearly $24 million to a host of national and local charities this year."
The program has raised a total of $145.7 in charity donations since it started in 2008.