The Automaker Big Game Commercials If You Missed Them


Cadillac Commercial
Credit: Cadillac.

It was not much of a game, especially if you are a Kansas City Chiefs fan, but there were some entertaining car commercials. Kia and Hyundai opted out of commercials this year and instead donated money to some youth charities.

This year, the commercial rates during the big game dropped slightly to five million five hundred thousand dollars for thirty-seconds. Many of the commercials were sixty-seconds long, and in some cases, the cost of producing the ad was as much as the commercial time.

We saw about half the automotive ads we typically do, likely due to Covid-19.

According to automotive website Cars.com:

This year’s big winner was Cadillac with its Edward-Scissorhands-inspired commercial that led to a 194% traffic bump to its respective branded pages on Cars.com. GM also saw triple-digit traffic increases to its EV pages on the marketplace while Jeep came in third place at a whopping 93% lift from car-shopping football fans. Overall, auto brands’ Big Game commercials drove a 38% average increase in Cars.com site pageviews as football fans multitasked during the game and sought the marketplace’s trusted third-party input to aid them on their shopping journey. - Cars.com

If you ran a car company, would you spend that kind of money on a TV ad?

Below are the automakers TV commercials that played during the big game, and my pick for the worst car commercial I saw. Note that Jeep's Big Game ad starring Bruce Springsteen titled "The Middle" was pulled from YouTube this week, following reports of his arrest on DWI charges in November 2020. The Jeep ad was Springsteen's first commercial ever.

General Motors: No Way Norway!



Cadillac: Edgar Scissorhand



Ford: Finish Strong



Toyota: Jessica Lang’s Story



The prize for the worst automotive commercial, in my opinion, goes to Dallas-Fort Worth’s Southwest Kia:


Related Articles
It’s
It’s The Last Weekend Of February - HUGE Sales Going On In Texas
I talked about this on the air last weekend: Texas dealers need to sell a lot of cars, trucks, and SUVs by Monday.

February is a hard month for car dealers anyway, the month is short and often... More ›
A
A Week With No Power: How a Dodge & Halo Saved Me
Honestly, much of it is a blur. I think the power went out a week ago Monday morning February 15th, 2021 but honestly it could have been on Sunday, Valentines Day. The snow started falling days befo... More ›
President's
President's Day Car Sales
Automakers, mattress stores, and car dealers always look for a reason to have a sale, and President’s Day is no exception.  It is not uncommon to see a short-term spike in factory incentives during ho... More ›
Epic
Epic Video Rant: A Look Back To 5 Years Ago This Week
Five years ago, on the air, I talked about the carmakers coming off the best year ever for sales and profits, yet were investing millions in other areas besides building great cars. I likened it to m... More ›
There haven't been any comments left on this blog yet. Be the first to add one!.