U.S. Auto Sales Numbers Sept. 2019 vs Sept. 2018


Winners & Losers street sign
Credit: Andy Dean Photography/Shutterstock.com
By now, I am sure all you have heard is how auto sales were down for September. However, the mainstream media does not understand how sales reporting works and you get a skewed picture.

You have to look at how the calendar fell for August. The dealers sold cars all month long, right up to August 31st, which was a Saturday. When the last day of the month falls on a weekend, sales are not reported to the factory until the first business day. Because Labor Day fell on September 2nd, the first business day of September was Tuesday the 3rd. So bottom line, the dealers reported all August sales (which had 5 Saturdays) PLUS the first three days of September, including Labor Day holiday sales. Actual September sales didn’t start until September 4th, hence the low numbers.

When I was in the business, I always averaged August and September together to see how we really did. This year, October started on time so we should get a truer picture of the auto sales climate.

All said and done, 1,282,712 new vehicles were sold in the short month of September 2019. There were twice as many losers as winners versus September 2018. At least we have all the numbers since September marked the end of the third quarter.

September also brought to an end Subaru’s streak of 93 straight months of sales increases.

Here they are: Your winners and losers for September 2019 versus September 2018.

WINNERS

Genesis ⬆ 272%
Land Rover ⬆ 7.5%
Volvo ⬆ 7%
BMW ⬆ 6%
Mercedes-Benz ⬆ 4.5%
Lincoln ⬆ 3.5%
GMC ⬆ 2.5%
Porsche ⬆ 2.2%
Buick ⬆ 1.4%
Mini ⬆ 1.3%
Mitsubishi ⬆ 0.2%

LOSERS

Jaguar ⬇ 1.7%
Cadillac ⬇ 2.5%
Chevrolet ⬇ 3.8%
Ram ⬇ 3.9%
Hyundai ⬇ 8.7%
Subaru ⬇ 9.4%
Jeep ⬇ 11.3%
Mazda ⬇ 11.4%
Volkswagen ⬇ 11.8%
Ford ⬇ 11.9%
Kia ⬇ 13.3%
Honda ⬇ 13.7%
Nissan ⬇ 14.6%
Audi ⬇ 16.7%
Acura ⬇ 17.9%
Alfa Romeo ⬇ 20.4%
Lexus ⬇ 23.3%
Toyota ⬇ 24.3%
Dodge ⬇ 25%
Chrysler ⬇ 39%
Fiat ⬇ 40%
Infiniti ⬇ 44%
Related Articles
Five
Five Changes To The Auto Industry Due To The Pandemic
Cars.com is looking at the future of car buying amid the ongoing coronavirus pandemic - which its analysts say forever changed car buying and selling. It sees five top trends advancing the auto space ... More ›
Car
Car Down Payments & Monthly Payments Up In Q4
How much did you make for a down payment on your last car? If it was $4,500 dollars, you’d be under the current average. Down payments are up in the age of the pandemic, surpassing $4,700 in the four... More ›
Help
Help A Car Pro Show Listener Win The Ford Hall Of Fans Contest
One of our Car Pro Show listeners is a finalist in the Ford Hall Of Fans Contest and needs our help!

The Ford Hall of Fans, a program that recognizes some of the most passionate NFL fans across... More ›
Kia
Kia Rebrands: Drops “Motors” From Official Name
We’re getting off to a year of rebranding among several automakers. GM recently revealed its new modernized logo to signal its growing commitment to electric vehicles. Now Kia is making some brand mov... More ›
There haven't been any comments left on this blog yet. Be the first to add one!.