All it took was 10 minutes for Mazda to sell out of the entire allotment of 25th anniversary edition MX-5 Miatas.
Miata has been hyping the sale of 100 MX-5 Miata 25th Anniversary Edition models ever since the New York Auto Show in April. Its microsite started taking orders at 1:25 p.m. ET Tuesday and within 10 minutes, poof, all were claimed.
The site took orders from 250 would-be buyers. The first ones to complete the paperwork will get the cars, says spokesman Octavio Navarro.
“It is no secret the MX-5 Miata 25th Anniversary Edition is a specially-crafted ‘Thank you’ to every MX-5 fan — former, current and hopefully future,” Jim O’Sullivan, CEO for Mazda North American Operations, says in a statement. “Enthusiasm surrounding the MX-5 since its debut in 1989 has been nothing short of phenomenal.”
The cars won’t arrive in dealerships until later this summer. Each one is numbered, and we checked out VIN #0000 last week in Malibu, Calif. Each was priced at $32,205 for the manual transmission. Buyers also get a fancy Swiss watch.