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Saturday 19 August 2017
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Apple and iProCar: Not What You Think

Apple and iProCar: Not What You Think

Waiting for the Apple Electric Car Company to go into business? Well, it already has. But it’s not what you think.

On Feb. 3, Patently Apple reported on a patent granted to a company called Apple Electric Car, Inc. This fueled speculation that Apple was finally getting into the car business, possibly to take on the likes of Tesla and Google in the high-tech automotive field.

But, not so fast.

It turns out the patent wasn’t for an electric car, or even an autonomous car. It’s for a device that allows golfers to mount a laptop computer to their golf car steering wheel.  It’s made by a company called Apple Electric Car based in Florida. The company also goes by the iProCar name and has been marketing high tech golf carts for years, providing duffers with entertainment out on the links and interactive coaching tools. More recent photos on the iProCar website show an evolution of the invention, with what looks like an iPad connected to a smaller arm mounted to a cart with an Apple logo on the hood.

Company owner Tony Bonito isn’t saying anything about the patent, but former associate Perry Pierce is shedding some light on a few things. He claims Bonito was in touch with Apple co-founders Steve Jobs and Steve Wozniak many years ago. The iProCar website even shows a photo of Bonito and Apple co-founder Steve Wozniak in its history section, saying “Tony first contacted Apple Computer to build the first computers in cars in the early 1980’s with Steve Jobs & Woz.”

An Apple spokeswoman declined to comment on the situation.

Photo Credit: Golf Car Network