Apple Ready To Take Bite Out Of Car Biz      


Prepare yourselves for this news. Apple is indeed building an electric car. The cat is finally out of the bag following a week of rumors and stories about Apple and Tesla snatching up each others engineers with big bonuses and other no doubt enticing incentives.

The Wall Street Journal is reporting that the project is an all-electric vehicle known internally as “Titan” (not to be confused with the newly revealed 2016 Nissan Titan). If produced as is, there will likely be little chance of that, since the WSJ says it apparently “resembles a minivan.” This would not be the first time an Apple van has raised eyebrows. Van sightings have sprouted up across the country in recent days, leading to the speculation something big was up.

The project is led by ex-Ford engineer Steve Zadesky, who has been with Apple since 1999 and has been the VP in charge of iPhone/iPod design. The article states that Apple CEO Tim Cook has given Zadesky a team of 1,000 people to work on the Titan. Last year, Apple hired Marc Newson, a famous industrial designer who, in the past, created a concept car for Ford.

It is said that some of these staff members have been exploring various contract auto assemblers such as Magna Steyr, which has helped companies like BMW, Mercedes-Benz and Volkswagen develop and construct several models, including the X3, E- and M-Classes, and the Audi V8L.

However, the article is careful to say that the Titan is still at an experimental stage and at least several years from production, if it sees the light of day at all. It may also be a platform to test in-car technologies such as Apple’s CarPlay.

With tech companies like Google, Uber and Apple getting in to the transportation business, along with Tesla, Silicon Valley may be the next Detroit. If Nissan takes Apple to task about the name, Left Lane News has already got the perfect replacement — the AppleCart.


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