Let’s face the facts; there are just too many cars out there today to choose from. I know how hard it is for me to try to keep up with all the new models these days, I can only imagine what it must be like for a consumer who hasn’t looked at cars for five years or more.
Just a few years ago, it was easy to make any car sell-all you had to do was heap the factory incentives on the hood, and keep going up on them until a car sold. You might remember the ill-fated Chrysler TC by Maserati which debuted in 1986. It was a miserable failure and did not sell until the rebates got up to $10000. The automakers changed the way they do business in 2008, and no longer will they get crazy with incentive spending.
Last week in my free weekly newsletter, I reported on the death of Mazda RX8 and Dodge Dakota. We found out after that the Dodge Caliber was headed for the great auto cemetery in the sky. Of course we have lost whole brands like Oldsmobile, Pontiac, Saturn, Plymouth, Hummer, Mercury, and others due to the downsizing of the auto industry.