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  • 2021 Cadillac CT4 Sees Month-To-Month Sales Increases

    2021 Cadillac CT4 Sees Month-To-Month Sales Increases

    Each week, our veteran radio news journalist, Laura Reynolds, brings interviews with top auto industry execs to CarProUSA. You can hear her latest Auto News shorts right here. In a hurry? Then you'll love these 1-2 minute interview segments.

    Segment Transcript

    I'm Laura Reynolds with CarProUSA. Marketing Manager Cadillac Sedans Meagan Quinn talks about sales of the Cadillac CT4. Quinn: "Really with any sedan I feel you need to drive it to really understand its personality and so as soon as people had that driving capability when we had it at dealers, we've continued to see month over month sales increases. So initially just from an awareness standpoint launching two sedans at the same time was we spent a lot of focus on making sure they had different personalities and really appealing to different customers with both sedans. And that strategy really worked to make sure that those people feel we have car for them. But really as soon as they were able to get a driving experience that's when we saw sales start to increase because, and the driving dynamics are probably one of the best features about the cars in the segment.” Starting MSRP for the Cadillac CT4 is $58,995. With today's Auto News, I'm Laura Reynolds.