I’m Laura Reynolds with CarProUSA. Hyundai Product Manager Palisade Trevor Lai says the Palisade is hard to keep on dealer lots with all the demand. It has third row seating and even when that 3rd row is up, there’s still 19 cubic feet of room for storage. Lai talks about the grills and the tires. Lai: “Yeah we have a couple of different grills for our Palisade. The most popular one right now is probably the Calligraphy trim, which is our top level trim and that one really screams premium and that’s what we’re trying to achieve with that sub-brand is to have something that’s above and beyond. Nappa leather inside for example. But back on the outside, the grille is unique. We have 20-inch wheels that are unique for the Calligraphy trim that really stands out from the rest of the competition. So when you tally up the bill you’re looking at the mid-$40K range you know for that vehicle and everything that we’ve been reading so far it’s oh, like they could have charged well over $50 for this and people still would have been buying this so we definitely, I think that’s the key to some of the success that we’ve been having so far.” With today's Auto News, I'm Laura Reynolds.
Photo Credit: Hyundai