I’m Laura Reynolds with CarProUSA. Ford Maverick Marketing Manager Trevor Scott gives us an overview of the all-new Ford Maverick. Scott: “It’s a compact pickup and it’s got just about everything you could want, right. First standard hybrid pickup in America, most fuel efficient pickup in America, we’re delivering a target miles per gallon in city of 40 mpg with 500 miles of range, a whole suite of standard technologies in the vehicle, standard crew cab so it fits up to 5 passengers, it rides and handles like a small SUV so you have the higher ride height that you’d expect from a truck but it really performs and maneuvers like a small SUV. You’ve got the beauty of the bed, what we’re calling the FLEXBED, it’s absolutely built Ford Tough capable as you’d expect from Ford Motor Company and really the strongest part of all of it, it has a starting price of under $20,000.” The 2022 Ford Maverick goes on sale this fall.
Shift.com Co-CEO Toby Russell talks about how the shortage of computer chips is slowing down the manufacturing of new cars. Russell: “Sometimes the joke in the industry is wow these things are basically computers with wheels. And so you have to be thinking about the electronics and the chips and making sure that’s all in good shape. Something we focus on a ton, at looking at the quality of vehicles. And it’s kind of counterintuitive that computer chips could stop automakers from making cars like that’s surprising didn’t see that coming, but that’s exactly what’s happening because they do have, oftentimes have quite disparate different sets of chips for every different function and there’s a lot to cover there it’s a pretty complex system in most cases. My understanding is that what ended up happening was kind of orders across the board from the automakers, reduced with the anticipation that there would be a continued slowdown with Covid. The ways chips are made, factories that make them have to really plan way out, capital intensive business, they have to be doing, did I put in place the manufacturing abilities in advance.” Russell says many buyers are opting for one or year old models with all the bells and whistles instead of finding a new one. For more automotive news visit www.carprousa.com. I'm Laura Reynolds.
Photo Credit: Ford