I’m Laura Reynolds with CarProUSA. Kia Product Strategy Manager Carnival Joseph Choi says the 2022 Carnival is a favorite for two distinct age groups. “... it has two hunks, and then there’s a big hunk between around 30-50 years olds, that makes sense because that is like family formative years, we have kids, start raising a family, it grows. And then you have another hunk like in your boomer years right now, and then there’s a dip in the middle and that’s where you see alot of more transitioning to SUVS, three-row SUVs etc, but the van is very important to these age groups, but for slightly different reasons. So when you think about the young group, that’s like your core target so they need your convenience features and things that make their life easier. But then at the top end it’s more about the creature comforts, like these people are more likely to be empty nesters or mature families and they want all the boxes checked.” With today’s auto news, I'm Laura Reynolds.
Photo Credit: Kia.