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  • How The 2022 Ford Maverick Ties to Ford's Model T Past

    How The 2022 Ford Maverick Ties to Ford's Model T Past

    Each week, our veteran radio news journalist, Laura Reynolds, brings interviews with top auto industry execs to CarProUSA. You can hear her latest Auto News shorts right here. In a hurry? Then you'll love these 1-2 minute interview segments.

    Segment Transcript


    I'm Laura Reynolds with CarProUSA.com. Ford Archives and Heritage Brand Manager Ted Ryan says the tradition Henry Ford started with the Model T of passing along savings to consumers continues to this day thru the low pricing of the new Maverick. Ryan: "What Henry Ford did because Model T is 1908. But by 1913 when he developed the assembly line, you know began to make 10s of thousands of them, a thousand a day was the output at Highland Park and he drove the price down from $850 down to $250. So when the assembly line came and you know, that but that's a total Henry Ford thing to do like we're doing again with the Maverick is, he took the price down, he passed on those savings to the end consumer, rather than just making more profit. Because he could have produced Model T's at that same inexpensive rate and just pocketed the difference.  So every penny in savings he got he passed them back on to the end consumer.” For more information about these and other vehicles visit CarProUSA. With today's auto news I'm Laura Reynolds.