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  • Lexus Launches All-New 2022 Lexus NX Marketing Campaign

    Lexus Launches All-New 2022 Lexus NX Marketing Campaign

    Each week, our veteran radio news journalist, Laura Reynolds, brings interviews with top auto industry execs to CarProUSA. You can hear her latest Auto News shorts right here. In a hurry? Then you'll love these 1-2 minute interview segments.

    Segment Transcript


    I’m Laura Reynolds with CarProUSA.  Lexus introduces the all-new Lexus NX with a marketing campaign declaring the NX has the definition of success. The NX marketing campaign, called ‘Hustle for What Matters’  is designed to speak to those with great ambition and carving their own paths. Lexus says it’s all about prioritizing what truly matters by cutting out distractions and working for what fulfills each person. Lexus says to reach what matters most to NX drivers, their media campaign includes taking aspiring Twitch creators for a ride in a Lexus NX, where they will pitch their most unique stream ideas and let fans decide which creator will be given the opportunity to make their stream idea a reality.  In celebration of esports and the determination required to win a championship title, Lexus will develop a graphic representation of 100 Thieves’ League of Legends Championship win leveraging gameplay data from the epic victory.  For more information on these and other vehicles, check out CarProUSA.com. With Today’s Auto News, I’m Laura Reynolds.


    lexus-nx-campaign-credit-lexusPhoto Credit: Lexus.