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  • Michelin, Bridgestone Join Forces To Advance Tire Sustainability

    Michelin, Bridgestone Join Forces To Advance Tire Sustainability

    Each week, our veteran radio news journalist, Laura Reynolds, brings interviews with top auto industry execs to CarProUSA. You can hear her latest Auto News shorts right here. In a hurry? Then you'll love these 1-2 minute interview segments.

    Segment Transcript


    I’m Laura Reynolds with CarProUSA.  Michelin and Bridgestone have teamed up and introduced a plan on advancing sustainability in the tire industry. The focus is on increasing utilization of recovered carbon black in tires and increasing the environmental benefits of this more sustainable material. Bridgestone reveals that an estimated that one billion tires around the world reach the end of their useful service life every year and as of today, less than one percent of all carbon black material used globally in new tire production comes from recycled end-of-life tires due to a weak supply pipeline for the recovery and reuse of carbon black. Using recovered carbon black in new tire production reduces Co2 emissions by up to 85% compared to using brand new materials. Both companies have pledged that later in 2022 they will release an outline for the technical requirements, characteristics and proposed solutions to increase the utilization of recovered carbon black in new tires. Check out CarProUSA.com. With Today’s Auto News, I’m Laura Reynolds.


    Photo Credit: Bridgestone/Michelin