Ford is expanding a pickup and delivery service that some of its dealerships started offering in the early days of the pandemic. The service allows customers to have their car picked up from home or work, serviced at the dealership and then returned, without having to visit the dealership themselves.
The program's success - resulting in rising dealership customer satisfaction scores - is prompting Ford to make it available to all of its 8.5 million FordPass Rewards members nationwide. Ford is also launching a new FordPass Rewards tier system of Blue, Silver and Bronze levels, to reward customer loyalty. Based on tier level, some members will qualify for the complimentary home delivery program while others will need to redeem points.
“With remote services proving critical during the pandemic, we’re now making it widely accessible to Ford owners,” said Elena Ford, the company’s chief customer experience officer. “It’s our job to look after our customers, and being flexible, respecting their time and giving them peace of mind through services like Pickup & Delivery is one way we can do that. Coupled with tiers, which provides yet another way to engage with the FordPass Rewards program, we are helping to ensure the value of owning a Ford vehicle gets better over time.”
The new FordPass Rewards status tiers are achieved by milestones and include things like leasing or buying a new Ford, or buying a Ford Blue Advantage used vehicle. Customers can also earn various milestone points for other things like dealership retail activity and being an active FordPass Rewards Visa cardholder. FordPass Rewards members with 200 milestones or more since January 2021 are automatically in the Blue tier and those with 120 milestones or more will be Silver. All other members will be automatically moved into Bronze.
It's important to note that milestones have no redemption value, they are accumulated to achieve status only, while points accrued by members can be easily redeemed and used for future service visits, dealership purchases such as accessories, or as a down payment on a member’s next Ford vehicle.
The higher the tier, the better the rewards and points-earning potential:
- Blue members earn 10 points per dollar spent on Ford services, plus a 10% bonus on points earned. They get access to exclusive partner offers, as well as two complimentary Pickup & Delivery services per year Silver members earn 10 points per dollar spent on Ford services, plus a 5% bonus on points earned. They get access to exclusive partner offers, as well as one complimentary Pickup & Delivery service per year Bronze members earn 10 points per dollar spent on Ford services. They get access to exclusive partner offers, and are eligible for access to a Pickup & Delivery service for 10,000 points
- While Pickup & Delivery is a primary benefit of the tiers addition to the program, members also get access to exclusive partnership offers and discounts with Costco, TaskRabbit, Ford Performance Racing School and Pro Football Hall of Fame.
“FordPass Rewards is a unique relationship-building tool for both our customers and our dealers, as it offers flexibility and drives ongoing business to our stores,” said Elena Ford. “Tiers is not only a foundational way to increase engagement with our customers throughout the ownership period of their vehicle, but also a platform to launch new services such as Pickup & Delivery – bringing great experiences to our most loyal customers.”
Ford says the FordPass Rewards section of FordPass is one of the app’s most frequently used features. The app gives customers access to remote command and control features, information on Ford Credit and recalls, Vehicle Health Alerts and emergency services at no cost.
“The FordPass app is an integrated tool that allows you to tap into the full benefits of being a Ford customer,” said Elena Ford. “From FordPass Rewards to vehicle features, it delivers the always-on experience we want to bring to our customers.”
Visit FordPassRewards.com for program details and terms and conditions.