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It’s The End Of The Month AND The 3rd Quarter

Written By: Jerry Reynolds | Sep 22, 2021 12:00:00 PM

The way the calendar falls this year, September ends on Thursday, September 30, which makes this the last weekend of the month and the last weekend of the quarter.  Both those occasions make it a buyers’ market for those in the market for a new set of wheels.  The automakers push for quarterly volume numbers, and the dealers push for the end of the month AND the end of the quarter.

You would think this year, with the vehicle shortages it would be different, but the truth is the push is even harder this year due to sales being down.  Whether out of a dealer’s inventory, ordering, or signing up for a VIP (vehicle in production) the push is definitely on.

This year, the incentives end on the 30th and that is the same day the dealers will report their sales for the month.   

If you have a trade-in, the used car market is still crazy high. It wouldn’t surprise me to see some added incentives good until September 30th.

If you do have a trade-in or a lease coming due before the end of the year, this used car bubble WILL BURST.  When it does, you’ll lose thousands of dollars and it will happen in the period of one week.  You will not have time to react.  Trust me on this.

If you think you may be doing something in the next 60 days or so, I’d strongly consider pulling that decision into September to take advantage of this buyer’s market.

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