Pickup Truck Wars! First Quarter 2021 Sales Results

Pickup Truck Wars! First Quarter 2021 Sales Results
Ford F-150
 

Pickup sales overall continued to roll on in the first quarter of 2021. Ford, as usual, dominates with sales of the new 2021 model doing very well. No doubt F-Series sales will suffer in the second quarter due to the microchip shortage.

Ram has a 22,000 unit lead over Chevrolet in the first three months of this year, which is a bit of a surprise. Chevy has been pretty conservative with its incentives so far this year, while Ram has been turning up the heat. There is a long way to go in this hotly contested race, and GM can turn the incentive spigot on at any time.

Here are your leaders in pickup sales through Q1 2021 and by comparison, how they did in Covid-riddled Q1 2020:

 
  Q1 2021 Q2 2020
1. Ford F-Series: 203,797 186,561
2. RAM pickups: 148,837 128,806
3. Chevy Silverado: 126,591 143,698
4. Toyota Tacoma: 66,449 53,636
5. GMC Sierra: 62,916 53,008
6. Ford Ranger: 24,166 20,988
7. Chevy Colorado: 24,084 21,429
8. Toyota Tundra: 19,234 21,658
9. Jeep Gladiator: 18,822 15,258
10. Honda Ridgeline: 12,570 8,125
11. Nissan Frontier: 10,781 10,280
12. Nissan Titan: 7,463 5,732
13. GMC Canyon: 7,144 4,483