October is National Distracted Driving Month -- after being moved from April this year due to COVID-19. To help with education efforts, the U.S. Department of Transportation�s National Highway Traffic Safety Administration (NHTSA) announced it is supporting National Distracted Driving Awareness Week with a $5 million public awareness advertising campaign. During NHTSA�s U Drive. U Text. U Pay. high-visibility campaign, law enforcement officers nationwide will be looking for drivers texting or using their phones behind the wheel.
�Distracted driving can cause accidents and worse � this educational campaign reminds drivers to focus on the road and drive safely,� said U.S. Transportation Secretary Elaine L. Chao.
Safety regulators say distracted driving can be a deadly mistake. In 2018, 2,841 people were killed and 400,000 were injured in crashes involving distracted drivers. Click here for NHTSA�s 2018 Distracted Driving Traffic Safety Facts.
�Taking your eyes off the road for a moment is all it takes to cause a crash. No call or text is worth a life,� NHTSA Deputy Administrator James Owens said. �When you�re behind the wheel, stay focused on the road in front of you � not your phone. And know that no vehicles on the market today are capable of driving themselves�you�re in charge and responsible for safely operating your vehicle even if it is equipped with the most advanced driver assistance features.�
The U Drive. U Text. U Pay. high-visibility enforcement campaign, now in its seventh year, is supported by a $5 million national media buy. New ads in both English and Spanish will air on television, radio, and digital platforms targeting the high-risk driver category, ages 18 to 34.
To prevent tragedies due to distracted driving, everyone should:
October 14, 2020