Subaru of America's 14th annual Share The Love Event is underway! The annual campaign kicked off November 18th and runs through January 3, 2022. During the event, the automaker will make a $250 donation to a customer's choice of participating national charities: The American Society for the Prevention of Cruelty to Animals® (ASPCA®), Make-A-Wish ®, Meals on Wheels America and the National Park Foundation. Subaru says for the sixth consecutive year, there will be no cap placed on the total donation from Subaru of America to the charitable partner organizations.
Make-A-Wish says it has been a national beneficiary of the Subaru Share the Love Event ever since 2011. Since then, the non-profit says its received a total of more than $26 million in donations from Subaru's annual event (through the 2020 Share the Love Event, Make-A-Wish received a $2.8 million donation.) Make-A-Wish says the partnership has allowed Make-A-Wish to provide more kids with wishes that can lead to better health outcomes and a higher chance of survival.
"Wishes can be a powerful source of hope and healing for a child fighting a critical illness, and they wouldn't be possible without our community supporters like Subaru and its retailers and customers," said Richard K. Davis, president, and CEO of Make-A-Wish America. "We are so grateful to once again be part of the Share the Love Event that has played an integral role in making more than 2,700 life-changing wishes come true over the last 11 years."
You can check out the new Subaru Share the Love Event Make-A-Wish video spot below:
"For the 11th consecutive year, Subaru is proud to continue supporting Make-A-Wish as a national charity recipient of our annual Share the Love Event," said Thomas J. Doll, president and CEO, Subaru of America. "At Subaru, we are passionate about positively impacting local communities nationwide, and the Make-A-Wish mission of granting life-changing wishes to children with critical illnesses allows us to bring that passion to life."
In 2020, Make-A-Wish says many Subaru retailers chose their local Make-A-Wish chapter, generating more than $757,000 in locally driven donations to grant wishes in their community. This year, 30 Subaru retailer locations have chosen 22 Make-A-Wish chapters as hometown charities, to which customers will be able to direct their support.
Share The Love Ads
Subaru recently released a series of new national Share The Love ads highlighting this year's campaign and participating charities, and you can watch them here.
“Being more than a car company means stepping up for our communities, and the Subaru Share the Love Event is the culmination of a year spent striving to be a source of help, comfort and love for all those who interact with Subaru,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. “Together with our retailer partners and valued Subaru community, we proudly kick off this 14th annual Subaru Share the Love Event. By the end of the campaign, we are hoping to have donated a cumulative $225 million to charities who touch the hearts of the Subaru community nationwide.”To learn more, visit: www.subaru.com/share.