Check out BMW’s newest eye-catcher, the concept 8 Series. We’re getting a sneak peek before its official debut at this weekend’s Concorso d’Eleganza Villa d’Este in Munich.
Simply put, the concept 8 Series Coupe is stunning. Destined to become the new flagship BMW model, it’s a modern day coupe with a nod to the rich heritage of the German company. It honors the past with lines reminiscent of the 850i of the ’90s while bringing a crisp modern body taking on the traditional panels in a new way.
Adrian van Hooydonk, Senior Vice President BMW Group Design describes the 8 Series like this:
“The number 8 has always represented the pinnacle of sports performance and exclusivity at BMW. It is a luxurious sports car which embodies both unadulterated dynamics and modern luxury like arguably no other. For me, it’s a slice of pure automotive fascination.”
BMW plans to launch the Coupe next year both here and in Europe. It’s expected to take the place of the current 6 Series coupe and convertible. If that happens, expect a bump in price as well as luxury iconic design.
The unstated goal of the model is to supplant Mercedes’ S-Class as the leader in luxury European models worldwide.
In an economic sense, it’s logical for BMW to move towards more high-end luxury models that will compete with Mercedes. For companies like them, this is where their biggest profits come from. Plus, in a very real sense, it gives the top company an authentic luxury sports reputation.
As of this year, Mercedes holds the lead with an 11 percent rise in sale volumes last year to a total of 2.08 million light models worldwide. BMW only grew 5.2 percent for a total of 2 million light models worldwide.
No pricing details yet. But when you have to ask with these type of models, you probably can’t afford it. If it’s anything like the Mercedes S line it will start well above the $125k mark and potentially all the way to $250k.
So tut tut. Put on your hat and prepare for the luxury showing this weekend in Munich. Sigh. Oh, that we had tickets to go.