It took longer than I thought, but I have been telling Car Pro Show listeners for a couple of years this was going to happen. I would not let a Suzuki dealer on the show in any market for this reason. Now it is official….American Suzuki Motor Corporation – the sole distributor of Suzuki automobiles in the United States – will realign its business to focus on motorcycles, ATVs and the marine market.
What does this mean in simple terms? In short, new Suzuki cars and trucks will no longer be sold by Suzuki in the United States once current supplies run out. Period.
Suzuki cites “low sales volumes, a limited number of models in its lineup, unfavorable foreign exchange rates, the high costs associated with growing and maintaining an automotive distribution system in the continental US and the disproportionally high and increasing costs associated with stringent state and federal regulatory requirements unique to the US market.”
Motorcycles, ATVs and watercraft will not be affected. Current owners of Suzuki cars, trucks and sport utility vehicles will have their warranties honored, and parts will reportedly be made available. Suzuki will continue to sell automobiles in other countries, naturally, including its home market of Japan.
My advice if you own one, is to trade it NOW! The market will drop HARD on these in short order!