We told you last week about Buick offering overnight test drives on its products. We have since learned that with this comes a unique addition intended to relax you and make you smile. Besides keeping a Buick overnight for evaluation, you also get:
“The Buick Road to Happiness,” a motivational podcast and short film created for Buick. Intended to be listened to on the road, it is designed to help increase a driver’s sense of happiness and well-being.
“The Buick Body Shop” is a custom yoga video, starring supermodel Bar Refaeli. As touring yoga instructor to Maroon 5 and One Direction, the producer Chad Dennis is well-versed in practicing yoga while on the road. His simple yoga sequence, performed before or after the test drive, is designed to alleviate tension, improve physical performance and aid mental clarity and focus.
“The Buick Atmosphere” is an in-car atmosphere created by Amanda Bacon and Irene Neuwirth. Bacon turns her culinary talents to fragrance – mixing a custom in-car scent inspired by Buick’s calm and comfortable interiors and designed to elevate and stimulate the senses. Red carpet jewelry designer Neuwirth created a unique diffuser for the fragrance featuring wood, crystals and Choccachino Buick leather (her first non-fine jewelry creation). The Buick Atmosphere fragrance is easy to create at home and the recipe, a simple mix of Amanda’s favorite essential oils, will be online. A suggested soundtrack and menu of healthy snacks complements the fragrance.
“The Buick Meditation Map” is a podcast and short film by actor and meditation coach, Jeff Kober. For Buick, he created a special guided meditation to be performed before or after the drive. His Buick Meditation Map has been designed to increase awareness, mental clarity and focus, and get participants in what he calls “the drive zone.”
“The Buick Pressure Check” is a series of compressed digital images, or GIFs, by Dr. Dot, also known as “massage therapist to the stars.” With the stress of driving in mind, Dr. Dot designed a simple pressure point massage technique intended to be self-administered before, during (while safely stopped) or after the test drive. The techniques are designed to ease tension in the head, ears, jaw, neck and shoulders.