You’ve heard of renting or leasing a car, but how about subscribing to drive one? That’s the idea behind a new vehicle subscription service being rolled out by General Motors’ Cadillac division called BOOK by Cadillac.
Book By Cadillac Vehicle Subscription Service
Here’s how it works. After being approved, customers can pay $1,500 a month to drive a Cadillac at their disposal and can switch between vehicles up to 18 times per year. Not all Cadillac vehicles are available under the service, but many are and they’re the more luxurious trims.
The automaker will start testing the waters in New York City on February 1, where the company recently relocated its headquarters. Memberships, aimed at Gen X and Gen Y’rs, will be offered month-to-month so drivers don’t have to make a long-term commitment.
Customers book a vehicle through a smartphone app. A concierge service will then deliver the Cadillac at a location and time the customer specifies. The other interesting part is that there are no mileage limits.
After testing it in NYC, the idea is for GM to roll it out in other markets, but there’s no timeframe yet. It depends on the success of the program. At the end of the day, Cadillac hopes getting people inside one of their vehicles will turn them into buyers.
Photo Credit: CadillacTags: cadillac subscription