DealerRater, a car dealer review website, is naming the winners of its annual Dealer of the Year Award program. Award recipients are recognized for distinction in outstanding customer service based upon consumer reviews of dealership experiences shared on DealerRater.com.
The 2018 overall national winner in the United States is Paradise Chevrolet Cadillac in Temecula, California.
DealerRater hands out its Dealer of the Year awards to top U.S. car dealers annually. They are based on PowerScore, a Bayesian algorithm that considers the dealership’s average DealerRater star-rating as well as the total number of reviews written about the dealership during the 2017 calendar year. Customers score dealerships in a number of categories including customer service, quality of work, friendliness, pricing and overall experience.
“This year’s Dealer of the Year Award winners stood out because of their dedication to providing superior customer service,” said Jamie Oldershaw, General Manager of DealerRater. “Today, deals are won and lost on experience, and it’s clear from their online reviews that these dealerships understand how to take care of their customers. DealerRater offers shoppers the opportunity to select the right person at the right dealership so their online experience translates seamlessly to their offline experience, and for dealers this means they are building rapport with informed, ready-to-buy customers long before shoppers show up on the lot.”
To qualify for the awards, new- and used-car dealers must have had at least 25 new reviews written on DealerRater.com during 2017. The reviews must also average a minimum of a four out of five-star rating. Dealerships with the highest score within their brand category win the distinction. Winners can display a badge in their Dealer Panel to showcase their exemplary customer service.
Listed below are the additional Car Pro 2018 U.S. DealerRater Dealer of the Year Award recipients:
Photo Credits: DealerRating, tynyuk/Shutterstock