Chevy Offers Return Policy – Car Pro News

General Motors Co., in a move to appeal to new buyers, said today that it will allow consumers to return any new 2012 or 2013 model year Chevrolet for a full refund within 60 days, if they’re unhappy with their purchase.
Chevrolet also said it would offer lower pricing on all 2012s on top of other incentives the automaker already has in place. Chevy is promising one simple, no-haggle price on all its vehicles, naming the promotion “Total Confidence Pricing.”
As automakers begin to transition to the 2013 model year, Chevrolet is hoping to boost sales by drawing in shoppers who wouldn’t have otherwise considered a Chevy, while also improving the brand’s long-term image.
After gaining U.S. market share in 2010 and 2011, Chevrolet has slipped this year. Sales are up 6 percent through June in a market that has risen 15 percent.
GM said the new promotion runs through Sept. 4.
If the vehicle was driven for fewer than 4,000 miles and has no damage, consumers will be able to return the vehicle for a refund of the purchase price and sales tax. The refund offer, valid between 31 and 60 days of taking delivery, doesn’t include non-GM accessories, finance charges, extended warranties, or license fees.
Chris Perry, Chevrolet’s vice president of marketing, said in a statement that the guarantee assuages drivers’ apprehensions about purchasing a new vehicle.
“Our research shows consumers are reassured of the quality of a product and like the peace of mind that comes with knowing they have the option of being able to return their vehicle,” Perry said in the statement.
Full program details and limitations are available at
In September 2009, during the immediate wake of GM’s exit from bankruptcy, the automaker offered a similar promotion called “May the best car win.” A series of popular ads featured then-GM chairman Ed Whitacre offering customers the option to return any new Chevrolet, Buick, GMC and Cadillac if they were unhappy.
GM said it sold more than 419,000 vehicles during the promotion and only 310 consumers returned them. analyst Jesse Toprak said the promotion is an attempt to “improve the image of the brand on a long-term basis.”
Chevrolet “is indicating that they’re confident in their vehicles,” Toprak said, signaling that even if a consumer ends up just visiting a showroom and not buying a vehicle, they may have an improved impression of the Chevy brand.
In a statement, Chevrolet also noted that many of its dealers have recently refurbished their showrooms, thereby tying the promotion to its nationwide facilities program.
The automaker has already offered several other cash incentives to clear out old models before the 2013 vehicles come to showrooms. Last month, GM offered a $3,000 cash discount on the 2012 Malibu, according to AIS Rebates, a company in Ann Arbor, Mich., that tracks industry incentives.
Malibu sales in the United States increased 32 percent in June over the year-earlier period.


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