One of the common defenses of the Chevrolet Corvette when it’s compared against its European and Japanese competitors is that the price makes the ‘Vette a bargain for its neck-snapping performance. That equation is changing, slightly. While it still undercuts many rivals, Chevrolet is raising the cost of its halo model due to high demand.
Prices for the 2014 Corvette have risen by $2,000 for both the coupe and convertible. The Z51 package is now a $4,000 option, an increase of $1,200. With the $995 destination charge, a base Corvette Stingray now runs buyers $53,995, and the drop top is now $58,995. The new pricing went into effect on March 1, but buyers who already have orders in place are not affected. According to Corvette Blogger, some dealers are also not marking up cars built before March that are on their lots.
“The reason for the increase is simply that customer demand for the Stingray, and especially the Z51 package, have exceeded our initial expectations. As such we wanted to adjust pricing in line with demand,” said Monte Doran, Chevy’s PR specialist for the Corvette and Camaro.
It’s great for the company that demand is so high, but it is too bad for customers that a higher price is being passed on to them. Still, if you are already in the market for a ‘Vette and want a deal, find a dealer with a few left on the lot.