Chevy is rolling out quite the line of customized muscle cars and trucks at this year’s SEMA show. If you’re a rock fan, one of the coolest has to be its collaboration with Michigan-born Kid Rock. Chevy teamed up with the rocker to build a customized Kid Rock Celebrates Freedom 2016 Silverado 3500 HD.
The “dually” truck was inspired from his song “Born Free”. It’s designed to honor American workers with all the rigs you could need, or imagine, in a truck made for ‘working class guys’.
“The Flint plant – and everyone on the line – is the backbone of America. I wanted the design for the truck to be bold, but with features and elements that wouldn’t be out of reach for working-class guys. Visiting the Silverado factory was one of the coolest and most meaningful things I’ve done. This truck is all about celebrating the people who build it and the freedom it enables,” says Kid Rock.
The Kid Rock truck design features a custom chrome grille with the Born Free logo and an extra-large bowtie, chrome exhaust stacks, and a unique American flag graphic down the sides. The exterior also gets black metallic-flecked paint, 22-inch custom chrome wheels, tinted windows, chrome assist steps, and a spray-in bedliner.
“With Kid Rock’s input, we came up with a chrome-like silver-metallic design that conveys an industrial, made-in-Detroit aesthetic that totally complements the other bold elements of the truck,” says Todd Parker, design director, Chevrolet Accessories.
Inside it gets Kid Rockified with Sky Cool Gray leather seats with metallic-appearing inserts patterned after acid-wash jeans. It design uses blacked carpeted floor liners, blacked-out instrument panel with silver trim, Made in Detroit-logo sill plates and glovebox emblem, and a Kicker sound system to rock out to, well, Kid Rock.
Chevy must have also come to the conclusion that you never know where you’ll want to drive, or what you’ll want to do, while driving Kid Rock style because it added a pair Gibbs Sports Quadskis that convert from a solid ground cruisers to your own personal watercraft. The Quadskis are secured to the truck via the trailer hitch.
If water isn’t your thing, the truck can handle any land adventure with a 4WD dually configuration paired to the Duramax 6.6-liter turbo-diesel engine and Allison 1000 six-speed automatic transmission. It can tow what Chevy says is a class leading load of 20,000 pounds and up to 22,600 pounds when paired with a fifth-wheel or gooseneck hitch.
The Kid Rock Celebrates Freedom Silverado is a one-off, but the 2016 Silverado 3500 HD is not. It gets new technology features including Digital Steering Assist power steering on some models and is designed to enhance control and stability for highway driving.