The teaser photo gives away some of the styling, showing a sleeker, more aerodynamic profile and a progressive take on Chevrolet’s signature design. The whole idea is to give the Spark a more sophisticated look to compete in the competitive minicar market.
“The new Spark’s design has evolved and grown up with the segment,” said Michael Simcoe, GM International vice president of Design. “The youthful whimsy of the original Spark is still in its genes, but it is conveyed in more traditional proportions that reinforce the customer’s refined expectations.”
Chevrolet says it’s sold more than one million Sparks around the world since it went on sale in 2009 in India. Today, the Spark sells the most in South Korea, followed by the United States and Mexico. Sales of the Spark in the U.S. are up 32 percent in the first two months of 2015 versus the same period in 2014. Chevy also says the Spark is attracting younger and first-time car buyers to Chevrolet with 26 percent being under the age of 35.
Chevy is debuting other new models in New York as well, including an all-new redesigned Chevy Malibu. Chevy promises a larger, sportier and more efficient model this go round. Not only will it have more interior space, but it will also weigh 300 pounds less than the current model. It’s expected to go on sale by the end of the year.
“Malibu’s gorgeous styling is the result of a masterful understanding of proportions,” said Ed Welburn, General Motors’ vice president of Global Design. “The roofline has been stretched rearward giving a more sleek profile, while the front wheels have moved forward and front and rear overhangs have been reduced. Along with the sculpted body side, these cues help Malibu appear more dynamic and sophisticated.”
Earlier this year at the North American International Auto Show, Chevy introduced the 2016 Volt and brand new Bolt EV concept, which it now says will make it into production.
Meanwhile, no official word yet on when Chevy will unveil its highly anticipated sixth generation Camaro, which looks like it gets a significant style update as well. Chevy’s posted a look at Camaro design throughout the years on its website, as the fifth-generation ends its production run.