Chevrolet is introducing a limited edition 2016 Trax Midnight Edition. It’s a blacked-out version of the popular small compact SUV that is designed to attract even more young buyers. If you’re interested in one, you’ll have to act fast when they go on sale in late February. Chevy will only build 1,000 of them.
Based on the LTZ trim, the special edition Trax features black wheels, bezels, beltline molding and door handles, along with a black rear license plate applique. Inside, the seats are trimmed with gray accents and the floor mats feature gray piping.
“Introduced just a year ago, the Trax has quickly become an important vehicle for Chevrolet, bringing in new, younger and more female buyers to the brand,” says Betsy Flegg, senior marketing manager, Chevrolet Crossovers. “The small SUV segment is the fastest growing in the industry and models such as the new Trax Midnight Edition provides customers an expressive option.”
The subcompact SUV offers up to 48.4 cubic feet of cargo space. A 1.4L turbocharged engine is under the hood and delivers an EPA-estimated 34 mpg highway on the FWD models. Connectivity features include an available 4G LTE Wi-Fi hotspot.
The Trax Midnight Edition goes on sale in late February 2016, with a package price of $500. That’s in addition to the Trax LTZ’s $26,125 MSRP.
Trax sales were 57,707 for the first 11 months of 2015, placing it second in the segment, with almost 20-percent market share. Chevrolet crossover sales were up 35 percent for the same period.
All the automakers are competing in an increasingly busy crossover market. It’s an buying trend that will continue in 2016. Buick will import the midsize 2017 Envision from China and Cadillac has the all-new 2017 XT5, which replaces the SRX when it goes on sale in the spring.