Man, were we thankful for the sunshine this week when Lincoln rolled through town to give us a special glimpse of the new 2017 MKZ and 2017 Continental. The rain that’s plagued North Texas recently moved out just in time for us to spend some quality time with these two hugely important cars to the brand’s resurgence.
Lincoln was in town hosting a media event to launch the new 2017 MKZ in the Dallas market. Lincoln MKZ consumer marketing manager Rob Rosenbach told us Dallas is an important luxury market for the brand. To our great delight, Rosenbach and crew also surprised us with a glimpse of the much anticipated revived 2017 Continental as well.
2017 Lincoln Continental
The new 2017 Continental with its historic nameplate won’t officially launch until sometime this fall. We snapped a few shots of a pre-production model and look forward to a test drive with a full review down the road.
The Continental sports the brand’s new Lincoln-logo mesh grille. While the new signature grille made its debut on the Continental concept last year, it will launch first on the new 2017 MKZ, which is hitting the market now.
2017 Lincoln MKZ
Speaking of the Lincoln MKZ, it’s a wonder I’m personally even sitting here writing this because if I could still be sitting in its massage seats I definitely would be. (I might even been tempted to purposely lengthen my commute they are so comfortable.)
The MKZ is practically all-new for 2017 even though technically it’s considered a mid-cycle refresh. Designers worked with concept of “quiet luxury” with the goal to deliver a sedan with intuitive technology, effortless performance and distinctive design. As I mentioned earlier, it’s the first Lincoln to hit the road wearing the new face of the brand via the new Lincoln-logo mesh grille.
The Lincoln team had several models on hand earlier this week and I took a spin in the Black Label 3.0-liter V6 model equipped with the Driver’s Package. Lucky me, it sports an incredible, ginormous, panoramic sunroof, an impressive Revel sound system and those aforementioned massage seats. By the way, that all-new twin-turbo V6 engine is a big deal, too. It can deliver an impressive 400-horses on all-wheel drive models.
Much more on my test drive and all of the MKZ’s detailed design and cool tech features, including an Auto-Hold button, still to come. So stay tuned for more and here a few photos to tide you over until then.