Compact Buick Verano Bites Dust in Crossover Game

2016 Buick Verano Turbo

Goodbye, Buick Verano.

It seems not even those ads featuring NFL quarterback Peyton Manning in 2014 could help keep you around. And for that matter neither could recently being named the industry’s most dependable compact car by J.D. Powers.

General Motors will reportedly stop selling the compact in the U.S. after the 2017 model year, according to Automotive News.

It’s demise, no surprise, the result of the growing demand for crossovers in America. China, Buick’s biggest market, is another story. Buick recently introduced an all-new 1.5-liter turbo-four Verano there.

Here in the U.S. consumer demand for small cars just isn’t what is was back when Buick launched the Verano in 2011. Thanks in part to low gas prices, small crossovers instead of small cars are now the rage.

Buick says it expects as much as 70 percent of its U.S. vehicle sales – or 50,000 vehicles – to come from crossovers soon after the Envision compact goes on sale next month. 

Buick’s retail sales were up 13 percent in April.   GM says its the brand’s best April and calendar-year-to-date sales since 2005. Encore sales were up 39 percent, Enclave up 2 percent.

GM, not being one to talk much about its future product plans, is so far staying mum on the Verano’s fate.

Photo Credit: Buick
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