Well it’s once and for all finally official. Lamborghini will build the new Urus SUV by 2018. The crossover, which could deliver 600 horsepower, will likely be built in part in Slovakia and then assembled in Italy.
“The Urus is a very concrete idea for the future of Lamborghini – as a third model line and as the perfect complement to our super sports cars,” said Winkelmann. “SUVs stand for freedom and emotion. SUVs make up one of the most successful market segments worldwide. The Urus is the most extreme interpretation of the SUV idea; it is the Lamborghini of the SUVs.”
One cost-cutting measure will be producing the chassis at the Volkswagen Group plant Bratislava, Slovakia, which builds the Audi Q7 and VW Touareg and the frame for the Porsche Cayenne SUV. All three SUVs share the same underpinnings.
The Urus, named after a cow, originally debuted three years ago and Lamborghini’s been trying to get it on the streets ever since. But it won’t be Lamborghini’s first SUV. That honor goes to the boxy LM002, nicknamed the “Rambo Lambo” that came out just before the original Hummer and was powered by the Countach’s V12 engine.
Timing of the new SUV’s actual launch is crucial for Lamborghini, which sold an all-time high 2,530 cars in 2014, an increase of 19 percent. Previously, the automaker predicted it could sell 3,000 SUVS which would double its current model output.
The Urus, or whatever it is ultimately called, will enter an increasingly competitive ultra-luxury SUV market as every automaker scrambles to get in while it’s hot. It will go up against SUVs such as the Maserati Levante, Bentley Bentayga, Range Rover Supercharged, Mercedes-Benz ML63 AMG, Porsche Cayenne Turbo. The most likely engine would be a 4.0-liter, twin-turbo V-8. A hybrid variation and diesel V-8 are also possible.
In 2012, when it debuted the Urus concept, Lamborghini’s parent company Audi said it would target the USA, the United Kingdom, Germany, Russia, the Middle East and China.
Lamborghini says it will join the Huracán and Aventador in the lineup by 2018, meaning it could arrive in showrooms in 2017.