It’s official. As we reported earlier this week, Toyota and Mazda are taking their partnership to the next level. The former Japanese rivals now confirm they’re buddying up to exchange technology for improved safety and fuel efficiency.
Wednesday, Toyota President Akio Toyoda and Mazda Motor Corp. President Masamichi Kogai shook hands with smiles and matching black suits with red ties to seal the deal on the expanded long-term partnership. The automakers already have a history together with Toyota previously sharing its hybrid technology and Mazda allowing Toyota to build compact cars in its Mexico plant.
A joint committee will be set up to determine how to best utilize all the technological resources of both companies with the goal of producing better cars. One thing we do know is that Toyota will be swapping its fuel-cell technology for Mazda’s SkyActiv technology.
Neither company will give specifics yet about what type of future vehicles to expect, but due to the the rising cost of meeting the rising emission standards, expect to see a focus on fuel efficiency and also on safety.
Here’s what the two automakers say about their new long-term partnership:
“As evidenced by their SKYACTIV Technologies and KODO-Soul of Motion design, Mazda has proven that it always thinks of what is coming next for vehicles and technology, while still managing to stay true to its basic carmaking roots. In this way, Mazda very much practices what Toyota holds dear: making ever-better cars. I am delighted that our two companies can share the same vision and work together to make cars better. I can think of nothing more wonderful than showing the world-together-that the next 100 years of cars will be just as fun as the first,” says Toyoda of the agreement.
Kogai states that, “Toyota is a company that has shown steadfast resolve in acting responsibly on global environmental issues and the future of manufacturing as a whole. I also have tremendous respect for Toyota’s dedication in its pursuit of ever-better cars through ongoing innovation. Furthermore, Mazda identifies with the way Toyota cherishes its roots and all of the communities it is involved in. It is no wonder they are held in great esteem in return. I hope that by working together to make cars better, we can raise the value of cars in the eyes of consumers while also enhancing the manufacturing capabilities of our home, Hiroshima, and all the communities we are involved in as well.”