Domestics gain ground in California – Car Pro News

Domestic automakers gained in the California new-vehicle market last year as Japanese automakers suffered disaster-related product shortages.
Japanese automakers, hampered by product shortages the last three quarters after a March 11 earthquake and tsunami in Japan, lost 4.5 share points to 44.5 percent of the California market. That’s according to California Auto Outlook, a service sponsored by the California New Cars Dealers Association.
The Detroit 3 gained a combined 1.8 points of share in 2011, the same as Korean brands Hyundai and Kia, while all European brands picked up the remaining 0.9 of a share point. California new-vehicle registrations increased 9.9 percent to 1.3 million units in 2011, just below the national growth rate of 10.3 percent. In 2010, California registrations increased 13.1 percent.
The hottest brands in California were Kia, up 53 percent and Jeep, up 49 percent, followed by Hyundai, GMC and Ford.
The only four to lose registration volume last year were all Japanese brands hurt by quake-related shortages: LexusToyota/Scion, Honda and Infiniti.
The 2011 Japanese losses means that General Motors and Ford, tied for second at 12.6 percent, surged past American Honda with 12.1 percent of the California market. Toyota Motor Sales USA remains No. 1 with a 19.2 percent share, but down from 22.8 percent in 2010.
Nissan North America finished No. 5, with 8.8 percent; followed by Hyundai-Kia, 7.7 percent; Chrysler Group, 6.6 percent; and Volkswagen of America at 5.2 percent.
California Auto Count expects 2012 new-vehicle registrations to increase 8.5 percent in the state.


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