Planning a celebration with a worldwide reputation as a supercar luxury maker can’t be easy. Unless you’re Ferrari. Then you handle it like a champion. The renowned automaker will build 350 special elite models to show off just how well it’s aged in honor of its 70th birthday.
Each of the 350 celebration models will be different. That’s right. None of the models will be like the other. It’s as VIP as it sounds, too. Ferrari made the announcement in a private event in Venice last weekend at the Ferrari Cavalcade. Only 100 selected Ferrari owners made the invite list.
Five of Ferrari’s current models will each get 70 special editions each: the 488GTB coupe, 488 Spider, California T convertible, F12 Berlinetta, and GTC4 Lusso.
“The whole team at Maranello went back through the 70-year history of the company and tried to identify the most iconic cars of the past in the history of the company, the most iconic exteriors, the most iconic interiors,” says Enrico Galliera, Ferrari’s marketing head. “This means we are going to be producing and delivering 350 unique pieces. Every single car will be unique.”
Marchionne was apparently so stressed out about the selection process, he apologized to those who didn’t make the cut before he even started.
“It is painful, it is something I wish I did not have to do, but it is required by the brand, and so if there is anyone in this audience here I might have mistreated in this process I apologize upfront,” said Marchionne. “Just keep in mind these limited edition cars will come again and we will make sure we will remedy any wrong doings at that time.”
Some of the models will be unveiled this October at the Paris Motor Show.