Few Dealers Will Sell New Viper – Car Pro News

As Chrysler prepares to launch the new Viper, only about 100 to 150 of more than 2,300 U.S. dealers will be approved to sell it, said Ralph Gilles, CEO of the SRT brand.
Dealers are receiving letters this week that outline how they can qualify to sell the car that will have an 8.4-liter V10 engine with 640 horsepower.
The No. 1 requirement “Is first of all, to have the fire, the passion,” Gilles said. “That’s the unofficial requirement — that you have a love affair with the cars and you just love fast cars.”
While the car will sell in low volumes, most dealers are eager to get their hands on it.
“It’s the image. I want to be able to say I have Viper,” said Chuck Eddy, owner of Bob and Chuck Eddy Chrysler-Dodge-Jeep-Ram near Youngstown, Ohio.
The base price is $99,390, while the more-refined 2013 SRT Viper GTS starts at $122,390.
Introduced as the Dodge Viper in 1992, it was sold through 2010 when the automaker’s financial crisis caused Chrysler to put the brakes on production. The all-new Viper will be sold under Chrysler’s SRT, or Street and Racing Technology, brand, overseen by Gilles.
Chrysler will make only about 2,000 Vipers a year.


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