Fewer Teens Getting Drivers License – Car Pro News

As automakers increasingly try to market their cars to young drivers they will find themselves fighting over a shrinking percentage of teenagers who want to drive.
General Motors, Ford Motor and Chrysler are all vying for a larger share of the youth market with cars such as the Chevy Sonic, Ford Fiesta and Dodge Dart.
The percentage of 19-year-olds in the U.S. who have driver’s licenses dropped from 87.3% in 1983 to 69.5% in 2010, according to a study conducted by the University of Michigan’s Transportation Research Institute.
“It reflects mostly the increased use of the Internet,” said Michael Sivak, research professor and the head of the University of Michigan’s Transportation Research Institute. “The virtual contact that is possible through electronic means is reducing the actual physical need of contact among young people.”
Sivak also said the difficult economic times during the recession contributed, making it more difficult for younger people to buy and maintain cars. Also, more young people are moving to large cities where public transportation reduces the need to drive.
Meanwhile, the percentage of people with a driver’s license who are 70 or older has increased from about 55% in 1983 to 80% in 2010.
The age of a driver greatly influences the type of vehicle purchased in terms of both cost and vehicle class, according to the study. It also has implications for the kinds of features and amenities that the buyer is looking for.


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