We gave you a story last week about a pretty cool contest Mercedes was going to do during the Super Bowl last Sunday. Called Last Man Standing, it turned out to be a huge flop for the luxury brand.
The idea was to for people to hold their fingers on an image of the Mercedes-AMG C43 on their cell phone, and whoever was the last one who didn’t drop out would win the car. Sounded like a great idea, and apparently many people agreed. So many people tried to play the game crashed.
In a statement on their Facebook page after Philadelphia defeated the New England Patriots:
“The good news is, the Mercedes-AMG C43 is still in play,” the automaker said on its Facebook page late Sunday night. “The bad news is, when you try to achieve a technological first, things can sometimes go wrong. In this case, there were just too many of you.”
All is not lost for players, however. Mercedes-Benz ended up giving away the $57,000 car this week in a random drawing that included everyone who had registerd to play. According to its website and Facebook, the car is headed to Joshua D in New Hampshire.
Might be a good idea to do a little more testing next time Mercedes.
Photo Credit: Mercedes-AMG